When I was a child I was obsessed with Barbie. I remember when my mum used to bring home the Argos catalogue (those of you from the UK will know about this catalogue), I used to open it and go straight to the pages near the back where the Barbie products were and show my mum all the barbie toys I wanted. My mum only ever got me one Barbie doll as we didn't have much financially (I recently saw an interview with Nicki Minaj who pretty much said the same thing about only having one Barbie growing up).
Despite being in my thirties, when I heard about the Barbie film I was so excited! The inner child in me was screaming with joy! Though I didn't know what the storyline of the film would be about I knew I had to see it regardless. I saw so much marketing and promotion of the film everywhere. I read online that $150m was spent on marketing the film, which cost more than actually making the film. There were numerous companies that had collaborations with Barbie including Zara, Forever 21, Primark, Nyx Cosmetics, Air BnB, Burger King plus many more. I kept seeing the colour Pink everywhere, plus the numerous Barbie related Reels and TikToks all over social media.
My friend bought us tickets to see the film on the opening day. We all wore something pink to go with the theme. As we got to the cinema many people of all ages and genders were wearing pink. I loved it! All the Barbie fans knew the assignment. The film surprised me as it had deep messages that I did not expect. I'm going to discuss the themes in more detail.
Diversity
One of the key points I took from the film was about diversity. In Barbieland all the women are called Barbie and all the men are called Ken. The Barbies and Kens come in all different skin tones and sizes. What this showed to me is that any girl can be a Barbie, you don't need to have Blonde hair and blue eyes to be a Barbie. I think this sends a powerful message to little girls that they can also identify themselves with Barbie regardless of how they look. There have been past criticisms about Barbie pushing unrealistic beauty standards on little girls which can be damaging, this topic is discussed in the movie. In the film the main Barbie played by Margot Robbie is known as the "stereotypical Barbie", she is white, slim and has blonde hair and blue eyes. This is the image of Barbie that we all know. This film did a good job of pushing away from this narrative and making Barbie inclusive.
Feminism
Barbieland is a feminist's heaven. The Barbies run everything, the Presidency, the Supreme Court, and all the professions. There is the President Barbie, Doctor Barbie, Lawyer Barbie, writer Barbie etc. The Kens are more so background characters that play a supportive role. I believe the message of this is to show little girls that they can be anything they want to be and can aspire to have high-level careers which are normally dominated by men. I see Barbieland as the inverse of reality where men dominate in positions of power.
Patriarchy
Another theme that is discussed is patriarchy. When Ken goes to the real world he discovers patriarchy and for once he feels that he is important as a man, whereas in Barbieland he didn't. He takes his new knowledge into Barbieland and brainwashes all of the Barbies and Kens. Now the Kens run Barbieland and all the Barbies are subservient to the Kens. What was Barbieland becomes Kendom. What was once a matriarchal society has now become Patriarchal. In the film Mattel, the company that created Barbie is run by men even though their products are for girls. The board of directors are all men and there is only one female member of staff (Gloria) in the whole company. For Mattel, making money is their priority, they don't care about the impact their products have on girls.
Womanhood
There was an emotional monologue by Gloria about womanhood and how difficult it is to be a woman in modern society. As women we are expected to adhere to a lot of unrealistic expectations such as beauty standards, always having to be selfless and putting others before ourselves. If we are bosses then we can't be assertive otherwise we are seen as being mean. Dealing with the difficulties of motherhood without complaining because we'll be seen negatively. We have to be humble about our accomplishments so that we don't make others uncomfortable. We are sometimes blamed for the bad behaviours of men. We have to be likeable. We are not allowed to fail. Being unable to keep up with these standards can make us feel like we are not good enough. The monologue hit deep for me because the experience of being a woman is very complex and nuanced. These are real challenges women go through and this monologue will resonate with many women.
I don't think the Barbie film would be for everyone, especially if you are not a Barbie fan already or a little girl. Overall, I do believe this film will leave a positive message to the viewers especially little girls.
